Ford Racing has launched an all-new Web site, www.fordperformance.com, that puts a face and a place on Ford's connection to enthusiast clubs and the performance aftermarket.
"We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company," noted Jamie Allison, Manager of Ford Racing Performance Group. "Performance enthusiasts tend to be the most passionate, active, and influential customers of all. This new web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our relationships with Ford-based clubs, coordinate our contact with Ford-centered events, and help showcase new performance offerings from Ford. In fact, just like we've done with Bullitt, we plan to keep www.fordperformance.com on the inside track for information supporting the launch of the next-generation Mustang."
Visitors to www.fordperformance.com will find a host of enthusiast content, including regular features about clubs, members, events, and products; a "heritage" archives section; merchandise information; and exclusive "deep-dive" info and photos.
The program also includes the Ford Performance Info Center (1-800-FORD-788), which provides club referrals and event information for participating organizations, and handles enthusiast questions on a variety of performance Fords.
Members of clubs that join the Ford Performance Group qualify for a discount on purchases of special Ford enthusiast merchandise. Items available through the Info Center include out-of-print SVT product brochures, tech data cards and posters, and official Certificates of Authenticity as well as rare Mustang, SVT, and Ford GT books.
It's no accident that the first three clubs in the program – Mustang Club of America, SVT Owners Association, and the International Mustang Bullitt Owners Club - are tied to current Ford performance vehicle offerings. Plans are in place to expand the program to include more clubs, including those for the Mustang Mach 1, SVO, and Pace Cars. For now, enthusiasts can take a look by visiting www.fordperformance.com.